Recently updated on July 17th, 2024
How Custom-Printed Table Covers Can Help A Business At Trade Shows
Trade shows are one of the more effective ways of interacting with potential customers. As a result, they can offer a company quite a significant number of benefits. A great way of generating these benefits for your company is by implementing some custom stretch table covers into your trade show display. Some of the more notable benefits include lead generation, high-quality feedback, and much more.
However, these will only be felt by companies who advertise themselves at trade shows effectively. While there are quite a variety of things that can factor into this, one of the more important is the booth itself.
The importance of a trade show booth would lead to many business owners looking to ensure that it’s as well-designed and appealing as possible. However, some entrepreneurs may not know where to start with this and what they’ll need to put together an attractive booth.
One of the most notable things a booth should have is custom stretch table covers, as they’ll provide a variety of benefits when used. Some entrepreneurs may not realize what these are, as well as why they might need them.
This could mean that they’ll end up missing out on the various benefits that the products could offer. There are several things you’ll need to know about custom printed table covers.
What is a Custom Stretch Table Covers?
This is perhaps the first question that many businesses may have when putting together a trade booth, although the answer may be more obvious than you may have thought. These are covers that go over a booth’s table that have been designed to attract attention during a trade show.
Typically, these are designed based on a company’s specifications and include their logo and any other designs that they may need. Custom stretch table covers are usually made from polyester or nylon, although it’s not uncommon to get them in vinyl.
What many people may not realize, however, is that there are a few different types of custom-fitted table covers. The most notable of these are:
- Table Throws: These are often the most basic form of covers and are usually draped over the table itself.
- Fitted Table Covers: While these are somewhat basic, they do offer more of an appealing design than table throws.
- Custom Stretch Table Covers: These may be one of the more attractive options for entrepreneurs, as they can offer a more appealing look when placed on the table.
While it may seem as though there might be large differences between these three types, there mightn’t be as much as you’d expect. Instead, the majority of the differences are seen in how well the covers can fit a booth’s table.
Each can be more appealing in its way, while there shouldn’t be any change in what kind of design you can use on them. As a result, the decision between which of the types you should buy can depend on personal preference.
However, it is worth noting that the better-fitted options could be much more visually appealing.
Benefits Of Custom Stretch Table Covers
When many business owners are putting together a trade show booth, they’ll want to ensure that everything helps to bring in attention. As a result, they’ll want to know that everything that they use is beneficial in some capacity.
This leads to the question as to what benefits custom stretch table covers can have. There are quite a few, although some may be more obvious than others.
Highly Customizable
While this is something that’s noted in the name of the products, many business owners may still be surprised by how customizable the table covers are. The majority of these will be seen in what you can include in the overall design of the covers.
Though there are a variety of things that you should want to include in the design of the cover, how you include this is virtually unlimited. The only tangible limit on what can be designed on the covers is the space, which shouldn’t be too much of an issue for the majority of business owners.
The size of the covers may also be changed somewhat depending on your needs, although this can depend significantly on which type of table cover you choose. Despite this, you should be able to ensure that you’ve included everything you want in the design.
What many people may not realize is that they’ll also be able to change the material that the table covers are made from, which can bring quite a significant number of benefits. The more common options that people choose from are nylon and polyester, although many people also opt for vinyl.
These can have quite a significant number of benefits for how the printed cover looks. While each material will have a variety of benefits, the decision for which one to use can often be a personal one.
Variety Of Options
While the customizability of the covers can primarily be seen in the design and material used to create them, there are a few others. One of the most notable of these is that you’ll be able to choose from between three types of cover.
This is something that you mightn’t see with the majority of other displays, which often have a take-it-or-leave-it overall design. The three main types that you’ll be able to take advantage of our stretch, fitted, and table throws, each of which adds a different look to the custom stretch table covers.
As a result, there are quite a significant number of options available when choosing your custom stretch table covers. When the various designs that you can use are included, there are almost endless ways that you could have them designed and printed.
Grabs Attention
The primary reason for having any display at a trade show is to stand out from the competitors and draw in a customer’s attention. While this is something that you could see with different displays, they often have varying degrees of success, which could result in a much lower return on investment than you may want.
A well-designed table cover should be able to grab a customer’s attention much better than a blank throw, which is one of the more notable benefits of the products. Once you have a customer’s attention, you’ll then have an opportunity to start the sales process.
As such, this should mean that you’ll receive many more leads than you would have without the cover. Alongside this is the fact that not having a branded table cover may look somewhat unprofessional, especially when compared to the many other companies at the event.
This is something that the majority of trade show attendees have come to expect while at an event, which means that you’ll need to meet these expectations. Failing to do so could put you on the back foot when you begin speaking to potential customers while at the event.
Cost-Effective
One of the most notable aspects of custom-printed table covers is that they can be much more cost-effective than many people may believe. While much of this can depend on how much designing needs to be done and which materials are used, the displays can still be much more affordable than many people would expect.
With how reusable the covers are, they can be one of the much more cost-effective ways to advertise at a trade show. This is something that the majority of companies may want to take advantage of, as the typical cost of attending a trade show can be quite large.
With how effective these can be in grabbing attention, they should also provide quite a positive return on investment, although this is only seen when well designed.
Easy To Set Up & Take Down
Many business owners may not have the time to put up and take down complex trade show displays. However, they also wouldn’t want to miss out on the many benefits that come with many of these marketing materials.
This is something that custom stretch table covers avoid, as they’re much easier and faster to set up and take down than the majority of other options. While this is already quite an advantage, it’s something that’s enhanced through the high-quality designs that the majority of entrepreneurs will be able to use.
By saving time on setting up and putting away the table covers, business owners will be able to take advantage of a few other benefits. One of the most notable of these is that they’ll be able to spend more time speaking to potential customers.
You may also be able to spend some time walking on the floor, which could let you speak with other company owners and get tips and advice. While much of this can be felt in how to design a trade booth, you may also be able to find a variety of helpful business contacts.
Portable & Easily Stored
Getting to and from trade shows can be challenging, especially when transporting booth materials to different cities. Many trade booth displays, though somewhat portable, often lack the desired ease of transport. This issue doesn’t apply to custom stretch table covers, which are designed for easy folding and transportation.
These covers are adaptable to most tables, making them ideal for business promotion in various locations without concern for space. Additionally, their compact folded size allows for simple storage, offering cost-effective solutions for transport and storage costs compared to larger displays.
When selecting custom stretch table covers, it’s crucial to choose a design that effectively represents your brand and captures attention. Designing these covers requires considerable effort, focusing on creating a cohesive look with the rest of your booth rather than overcrowding the cover with information.
A quality printer can assist in crafting a design that meets your needs, ensuring your booth is visually appealing and strategically organized. By optimizing the design, your booth will not only attract more attention but also convey your marketing messages more efficiently, making custom stretch table covers a wise and economical choice for any trade show.
Design Tips for Custom Stretch Table Covers
When designing custom table covers, the placement of your logo is crucial for maximizing visibility and enhancing the aesthetic appeal of your event space.
A central position on the front panel of the table cover is most effective for high visibility, especially in settings like trade shows or conferences where attendees are moving past many displays. Consider the size and scale of the logo; it should be large enough to be easily recognizable but not so large that it overwhelms the design.
Choosing the right colors for your table covers is equally important. Opt for colors that align with your corporate branding or the theme of the event to create a cohesive look. Utilize contrasting colors to make your logo stand out against the background of the table cover.
For the style of table coverage, full table covers provide a sleek, professional look and offer more space for branding, which is ideal for formal events. Partial covers, like runners, are a cost-effective option that highlights the tabletop while still adding a touch of customization, suitable for more casual or varied table setups.
