The Ultimate Custom Flags Design Guide 2023: With Enticing Design Samples

custom flags design guide

Table of Contents

Custom flags are the perfect choice if you want a simple, fast, and cost-effective way to captivate your audience, even at a distance. They can drive foot traffic to your store, business, or trade show booth. These flags can also provide a lasting impression on customers. When integrated with your brand and marketing strategy, they can help increase your brand visibility. Thus, we made this custom flag design guide for you.

Why You Need to See This Guide

We understand how challenging it could be to be seen and recognized by customers, especially in trade shows and event setups.

Standing out in a crowded event space is difficult. Even more when establishing brand recognition and creating an engaging and welcoming atmosphere. There may be times when attendees struggle to find specific booths in large-scale trade shows and events.

With the help of this guide, you can gain knowledge and inspiration to leverage the power of customized flags as a versatile marketing tool. 

Custom Flag: What You Need To Know

Each custom flag type has its own unique shape, design request options, and features. Whether you own a small local shop or a large corporation, a custom-printed flag can be a valuable add-on to your marketing toolkit. You can choose the right flag type depending on the specific needs, desired visual impact, and the environment where it will be used. You also have a choice to purchase either a single sided or double sided flag. By understanding the distinct characteristics of each flag type, you can select the best one that suits your branding objectives and promotional requirements. 

Custom Flag Types

Teardrop Flags

Teardrop flag (also known as teardrop banner) have a distinct shape with a curved top edge and a pointed bottom, similar to a teardrop. This shape allows maximum visibility and aesthetic appeal, as its a natural eye-catcher and creates a visually pleasing display. 

We offer 8 ft, 12 ft, and 15 ft teardrop flags.

Feather Flags

Feather flag (also known as a feather banner), are long and slender promotional flags with a feather-like shape. Made to sway and flutter in the wind, they add movement and visual appeal to outdoor environments. Feather flags are versatile, durable, and highly customizable, making them popular for business that seeks effective outdoor advertising solutions.

We offer 8 ft, 12 ft, and 15 ft feather flags.

Rectangular Flags

Rectangular flags (also known as advertising flags or rectangle banners), are rectangular-shaped promotional flags commonly used for indoor and outdoor advertising purposes. They offer a larger surface area for displaying branding elements, messages, or artwork.

We offer 7 ft, 10 ft, and 13 ft rectangular flags.

How to Design an Effective Custom Flag

Custom printed flags can help capture attention, promote brand visibility, and make a lasting impression on your target audience. Here are some steps and points to consider in designing an effective custom flag.

Understand Your Objectives

Before diving into the design process, we need to define your objectives. By clarifying your goals, you can align your own graphics with your overall marketing strategy. To help you narrow it down, you can answer these questions:

What is the purpose of the flag? 

Are you using it to promote a product, advertise a sale, or enhance brand visibility?

Who is your target audience? 

What message do you want to convey to them?

Where will the flag be displayed? 

Is it for outdoor events, trade shows, or storefronts?

Incorporate Branding Elements

Your customized flag should reflect your brand identity and capture its essence. By incorporating consistent branding elements, your own custom flag becomes a powerful visual representation of your brand. Consider these factors:


Include and print your logo prominently on the flag, ensuring it is easily recognizable and visible from a distance.


Use your brand color palette to evoke recognition and reinforce association with the brand.


Choose easy-to-read fonts that match your brand tone and personality.

Design for Impactful Visuals

Simplicity and boldness can be top drivers in capturing attention and leaving a lasting impression. To produce an eye-catching flag, pay attention to the visual elements:


Incorporate engaging images that resonate with your target audience. The images can be illustrations or patterns that align with your brand message.


Use the right contrasting colors to create visual impact and make it readable, even from a distance.


Keep the graphic image clean and uncluttered. Focus on key elements that will quickly grab attention.

Convey Your Message Concisely

A well-designed custom flag today should communicate your message effectively. The goal is to make one that conveys your message quickly and compels your audience to take action.


Use concise and impactful messaging that can be easily understood at a glance. Use clear fonts and legible text sizes.


Consider adding a compelling call-to-action that encourages your audience to engage with your brand or take a specific action.

Consider Practical Factors

Besides aesthetics, keep the following things in mind when designing your flag. This way, you can ensure that your flag is functional, durable, and easy to set up.


Determine the appropriate size for your flag based on its intended image location. Consider the visibility and space available where it will be placed.


Select high-quality fabric materials that are durable and weather-resistant for outdoor use. This ensures the fabric of your flag remains vibrant and professional-looking even in challenging conditions.

Placement and Installation

Plan for proper placement and installation. Consider the type of flagpole or mounting system needed to display your flag effectively.


Customized flags serve different purposes. Each of them is uniquely suited to a specific event. So we made a list to make it an easy process for you to help unlock your potential in various ways.

Brand Promotion and Visibility

Custom printed flags are highly effective in promoting your brand and increasing its visibility. They can be used in various settings, including:

  • Trade shows and exhibitions: Use customized flag to attract attention to your booth and build a powerful visual presence among competitors.
  • Storefronts and retail environments: Display custom flag outside your store to enhance brand visibility and attract customers.
  • Outdoor events and festivals: Utilize custom flag to make your brand stand out in crowded outdoor environments and create a lasting impression on attendees.

Advertising and Marketing

Customized flags are powerful advertising tools, helping you reach your target audience and convey your message effectively. They are best used in:

  • Promotional campaigns: Display personalized flags to promote sales, discounts, new product launches, or special offers.
  • Outdoor advertising: Place a customized flag in strategic locations such as busy intersections or high-traffic areas to increase brand exposure and attract attention.

Event and Directional Signage

Custom flags can be used as directional signage or to guide attendees at events, exhibitions, or large venues for example:

  • Trade shows and conferences: Position custom flags to mark entrances, guide attendees to specific booths, or indicate different event sections.
  • Sporting events and concerts: Use custom flags to mark seating sections and entry points or to showcase event branding and sponsor logos.

Celebrations and Festivals

Custom flags add a festive and decorative element to celebrations and festivals:

  • Parades and processions: Carry custom flags representing community organizations, groups, or cultural identities during parades and processions.
  • Festivals and carnivals: Use custom flags as part of special event decorations or to showcase event branding, creating a vibrant and celebratory atmosphere.

Team Spirit and Support

Custom flags are great for showing team spirit and support in sports and other team-related activities:

  • Sporting events and tournaments: Fans can wave custom printed flags to cheer on their favorite teams and build a lively and engaging atmosphere.
  • School events and competitions: Students and supporters can display custom flags to show school pride and rally support for their teams.

When are Custom Flags Best Used

As a versatile and impactful tool, personalized flags work best in trade shows, outdoor events, retail storefronts, or sporting and corporate events. Here are some occasions where they show their visual appeal and let their flexibility shine. 

Trade Shows and Exhibitions

Custom flags are ideal for trade shows and exhibitions to make your booth stand out and attract customers. Use a custom flag to:

  • Highlight your brand: Display custom flags with your company logo and messaging to increase brand visibility and build a memorable impression.
  • Draw attendees: Place custom flags near the booth entrance to grab the attention of passersby and entice them to explore your offerings.

Outdoor Events and Festivals

Custom flags are highly effective in outdoor events and festivals to enhance visibility and create a festive atmosphere. Order custom flags to:

  • Promote your brand: Display custom flags with your logo and branding elements to increase brand recognition and build a cohesive visual identity.
  • Guide attendees: Position custom flags strategically to provide wayfinding and direct attendees to areas such as stages, food vendors, or restrooms.

Retail Storefronts and Promotions

Custom flags can be used at retail locations to attract customers and promote your products or services. Use a custom flag to:

  • Advertise sales and promotions: Display custom flags outside your store to grab attention and inform customers about ongoing sales offers.
  • Showcase new arrivals: Use custom flags to draw attention to new product launches or seasonal collections, generating excitement and curiosity.

Sporting Events and Stadiums

Custom flags are perfect for sporting events to demonstrate team spirit and engage fans. Order custom flags to:

  • Support your team: Fans can wave custom flags with team colors and logos to show support and build an electric atmosphere.
  • Promote sponsorships: Display custom flags with sponsor logos to recognize and promote partnerships during sporting events.

Parades and Festivities

Custom flags add vibrancy and visual appeal to parades and festive occasions. Use a custom flag to:

  • Represent community organizations: March in parades carrying custom flags representing local organizations, schools, or cultural groups, promoting unity and community pride.
  • Decorate festive events: Use custom flags as decorative elements during festivals, carnivals, or special celebrations to create a lively ambiance.

Corporate Events and Conferences

Custom flags can enhance branding and create a professional atmosphere at corporate events and conferences. Order custom flags to:

  • Reinforce brand presence: Display custom flags with your company logo and tagline to reinforce brand identity and create a cohesive visual experience.
  • Mark event areas: Use custom flags to mark registration areas, breakout rooms, or networking zones, making it easier for attendees to navigate the event space.

Why Choose Strike as Your Partner

Choosing us as your partner comes with several benefits in designing and creating custom flags and other trade show displays. These will give you reasons to trust us with your branding and promotional needs. Here are a few things you can get by choosing us as your partner:

Expertise and Experience

With several years of industry experience and expertise as a proof, we work with our clients to best serve them. Our knowledge of design principles, process, fabric materials, trade show, and event production and marketing techniques ensures that your custom flags are crafted to your preference and advantage.

Customization and Flexibility

We understand that every brand is unique. That’s why we offer a high level of customization and flexibility. From choosing the right size, shape online design tool used, and fabric materials to incorporating your brand colors, logo, design instructions and messaging, we tailor each flag to align with your requirements and branding guidelines.

Quality and Durability

We take pride in delivering top-notch quality in every custom flag we produce. Our flag materials are durable, and designed to withstand various weather conditions. You can be assured that your custom flags will maintain their vibrant colors and professional appearance, even in demanding outdoor environments.

Attention to Detail

We pay meticulous attention to every detail of custom work throughout the flag design request and the final proof production process. From ensuring precise color matching to using digitally printed materials and state-of-the-art techniques, we go the extra mile to ship custom flags that are visually stunning and flawlessly executed.

Timely Delivery

We understand the importance of meeting deadlines and ensuring to ship your custom flags on time. Our efficient production processes and streamlined operations enable us to fulfill custom orders promptly without our production team compromising quality.

Exceptional Customer Service

We believe in building strong and lasting relationships with our clients. Our dedicated customer service team is always ready to assist you, answer your questions, and guide you through the process. Your satisfaction is our top priority.

Competitive Pricing

We offer competitive pricing without compromising on the quality of our artwork and custom printed flags. We strive to provide excellent value for your investment, ensuring to receive high-quality products at a fair and reasonable cost.

Lifetime Warranty

We offer a lifetime warranty for Strike products, demonstrating our commitment to quality and customer satisfaction. With our lifetime warranty, you can have peace of mind knowing that any manufacturing defects or issues will be promptly addressed, ensuring a reliable and long-lasting solution for your branding and promotional needs. Your satisfaction and the longevity of your custom flags are our top priorities, reflecting our dedication to exceptional quality and service.

Choosing Strike as your partner means getting a professional, reliable, and customer-centric service fully committed to bringing your brand to life through impactful products. Let us be your trusted ally in elevating your brand visibility and leaving a lasting impression on your target audience.

About Strike Visuals

About Strike Visuals

Strike Visuals is family-owned and operated in Centerville, Utah. Just north of Salt Lake City. Strike was founded to enrich and elevate the lives of the people that work here and the clients we serve. We serve our clients by creating outdoor event marketing and trade show masterpieces.

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One of our outstanding product specialists will assist in answering any questions you may have, calculate costs, and process payment.


Work directly with our design specialists to create your custom design and personalize each product to your brand, free of charge.


Your custom products are then printed, quality checked, packaged, and shipped to you within three business days.


With standard shipping, products arrive at your door within 16 business days, or within 10 business days using
rush shipping.