Client: Sharpies Sharpening & Hairy Hound Supply Co.
Event: SuperZoo 2025, Las Vegas
Project: PVC Light Box Back Wall & Counters with Table Throws and Product Wall
Introduction
Trade shows like SuperZoo in Las Vegas are massive opportunities for brands in the pet and grooming industry to connect with buyers, showcase products, and build brand recognition. With thousands of vendors competing for attention, having the right custom-branded displays can make all the difference in attracting attendees and creating lasting impressions.
This year, Strike Visuals partnered with Sharpies Sharpening and Hairy Hound Supply Co. to design and deliver a custom-branded booth that didn’t just fit in—it stood out.
The Challenge
Sharpies Sharpening and Hairy Hound Supply Co. were preparing for their vendor setup at SuperZoo 2025—one of the largest trade shows in the pet industry. With so many booths packed into the convention hall, they needed a display that would:
- Grab attention from across the event floor
- Clearly communicate their branding and professionalism
- Provide functional space for engaging with attendees and showcasing products
- Reinforce brand awareness long after the event
The team recognized that standard booth setups wouldn’t cut it—they needed a bold, illuminated solution that could draw attendees in and keep them engaged.
Solution: A Complete Branded Booth Experience
Strike Visuals provided a full booth package designed to capture attention and support attendee engagement.
🔹 10×8 PVC Light Box Back Wall
The PVC Light Box Back Wall became the anchor of the booth design. Its illuminated display helped create an inviting, eye-catching backdrop that immediately drew in attendees from across the show floor. The branded graphics promoted both Sharpies Sharpening and Hairy Hound Supply Co., increasing visibility and brand recall.
Benefits for the client:
- Elevated brand promotion through vibrant, illuminated graphics
- Strong brand awareness in a crowded trade show environment
- A professional backdrop for product presentations and photos
🔹 Two PVC Light Box Counters
Instead of a single counter, the booth featured two illuminated light box counters. This setup maximized attendee flow and created multiple stations for product promotion and interaction. The lighting tied the booth elements together, reinforcing branding from every angle.
Benefits for the client:
- Doubled engagement points for attendees
- Stronger illuminated branding throughout the booth
- Functional counter space for product displays and conversations
🔹 Two 6 ft. Table Throws
To extend functionality even further, the team also used two tables with branded 6 ft. table throws. These added valuable counter space for product displays, literature, and giveaways—all while maintaining a consistent, professional branded look.
Benefits for the client:
- Extra product promotion areas within the booth
- Reinforced branding through cohesive design
- Practical staging surfaces for staff and attendees
The Results
The combination of the light box back wall, dual illuminated counters, and branded table throws transformed Sharpies Sharpening & Hairy Hound Supply Co.’s booth into a standout attraction at SuperZoo.
- Increased Foot Traffic: The illuminated displays caught the attention of attendees walking by, driving more traffic to the booth compared to neighboring setups.
- Improved Engagement: Two counters and additional table space allowed staff to interact with more visitors simultaneously, ensuring no opportunity was missed.
- Stronger Brand Awareness: Consistent, professional branding across all booth elements reinforced their message and created a polished look that attendees remembered.
Why Strike Visuals?
Working with Strike Visuals goes beyond simply purchasing displays. We’re your partner in creating unforgettable branded experiences.
Here’s why Sharpies Sharpening, Hairy Hound Supply Co., and so many other brands trust Strike Visuals:
- Premium Products: From light box displays to custom tents, arches, and inflatable furniture, our products are built for impact and durability.
- Exclusive Magnesium Tent Frames: Lightweight, strong, and backed by a lifetime warranty.
- Free In-House Artwork Design: Our team helps you bring your vision to life—no design skills required.
- Fast Turnaround: Most orders ship in under 2 weeks.
- Dedicated Customer Service: We’re with you from concept to delivery to ensure your event is a success.
At Strike Visuals, we understand that every detail matters when you’re competing for attention at a trade show or event. That’s why we provide custom solutions designed to maximize your brand’s visibility and engagement.
Takeaways for Event Managers & Brands
If you’re planning your next trade show, expo, or event, this case study demonstrates how the right branded indoor displays can transform your booth:
- Light box displays add energy and visibility to your brand.
- Multiple counters and tables create more engagement opportunities and functionality.
- Partnering with an experienced provider like Strike Visuals ensures that your booth looks professional, feels inviting, and sets your brand apart.
Ready to Elevate Your Next Event?
Just like Sharpies Sharpening & Hairy Hound Supply Co. at SuperZoo, your brand deserves to shine at its next event. Whether it’s a trade show, expo, or indoor activation, Strike Visuals is here to help you make a lasting impact.
Download SuperZoo’s Case Study Blueprint
