Recently updated on January 29th, 2026
How Strike Visuals Helped Elevate a High Energy Winter Sports Event in Heber City, Utah
Client Overview
Pro Skijor is a premier skijoring organization known for producing high energy winter events that combine horseback riding with skiing and snowboarding. Skijoring races feature horses pulling skiers and snowboarders at speed through obstacle filled snow tracks, creating a visually striking and spectator friendly competition.
For their event in Heber City, Pro Skijor required an event setup that matched the intensity of the race while reinforcing their brand identity across a large outdoor venue filled with spectators, athletes, sponsors, and vendors.
The Challenge
With thousands of attendees spread across multiple viewing areas, Pro Skijor needed a branded event environment that would feel cohesive, professional, and easy to navigate. The displays also needed to withstand winter weather conditions while remaining highly visible against snow covered terrain.
In addition to brand visibility, the team wanted to clearly define key areas such as the race course, spectator zones, and beer garden, while also creating photo friendly moments that could be shared across social media and promotional content after the event.
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The Solution
Strike Visuals worked closely with the Pro Skijor team to design and produce a suite of custom branded event displays that supported both function and visual impact. Every element was engineered for outdoor winter use and tailored to the unique layout of the event venue.
Custom Branded Displays Provided
Branded Event Flags:
Custom branded flags were placed throughout the venue, lining spectator areas and key portions of the race course. These flags helped reinforce the Pro Skijor brand while also defining the footprint of the event and guiding attendees through different zones.
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Custom Event Arch:
A large branded arch was installed as a focal point along the race course, creating a strong visual landmark for spectators, athletes, and media. The arch served as a recognizable branding feature and provided an ideal backdrop for photos and video coverage.
Branded Inflatable Furniture for the Beer Garden:
Strike Visuals supplied branded inflatable furniture for the beer garden area, including seating and tables that created a welcoming and comfortable environment for attendees. These pieces helped maintain brand consistency while encouraging guests to spend more time in sponsor supported areas.
Event Signage:
Custom signage was used throughout the venue to assist with wayfinding and event promotion. The signage helped attendees easily identify key locations while reinforcing Pro Skijor branding across the entire experience.
The Results
The custom branded displays helped transform the Pro Skijor event into a visually unified and professional activation that reflected the excitement of the sport. Attendees were able to easily recognize the brand throughout the venue, and the clearly defined zones improved crowd flow and overall event organization.
The branded arch and flags became prominent visual elements in photography and video coverage, increasing brand exposure both during the event and across post event marketing efforts. The beer garden, enhanced by branded inflatable furniture, became a popular gathering space that supported sponsor engagement and attendee comfort.
Why the Activation Was Successful
This activation succeeded because the displays were designed to complement the environment rather than compete with it. Each element balanced durability, visibility, and branding, ensuring the displays performed well in winter conditions while maintaining a polished appearance.
By aligning the display strategy with the scale and energy of the event, Strike Visuals helped Pro Skijor create an experience that felt intentional, immersive, and memorable for everyone in attendance.
About Strike Visuals
Strike Visuals specializes in creating custom branded event displays for races, festivals, trade shows, and large scale activations. With over a decade of experience, the team works with organizations of all sizes to deliver professional, durable, and visually impactful display solutions.
Every project includes free design support, unlimited colors and logos, and a focus on long term value through reusable systems built for repeated events.
If you are planning an outdoor sporting event or branded activation, Strike Visuals can help bring your vision to life.
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Download the 2026 Heber City Utah Pro Skijor Case Study Here!
