Growing a business is often the biggest priority for any entrepreneur, although many of us may struggle with the process. This can often be driven by a variety of ways that experts have recommended doing so, especially when it comes to marketing. Online advertising, television and radio ads and much more have often be highlighted on various occasions by industry leaders, leaving entrepreneurs to wonder which methods to choose. However, one form of marketing that has repeatedly been brought up has been event promotion, thanks in large part to the benefits that it can offer.
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These can be seen through a variety of different ways, with some of the most notable being seen at trade shows and other industry-specific events. However, many entrepreneurs may be new to the area and may not realize what these benefits are; furthermore, those that do know what the advantages are may not understand how they can effectively capitalize on a trade show. This is something that shouldn’t be too complicated, as there are a few different ways that you’ll be able to promote your company at these events, with custom printed corporate flags and banners is one of the most prominent.
Because of how confusing event promotion can be to those who are starting out with the marketing strategy, or who are just starting to consider it, it’s worth taking a look at what kind of advantages you can expect with the events, as well as how corporate banners can help you reap the rewards of the promotion.
How To Promote Your Business At Events The Right Way
Before we get into the specifics of how event promotion can help you, we should first define what the process actually is. The majority of business experts have referred to it as the process of leveraging in-person engagement with customers, with much of these being done through exhibits, displays, trade shows and a variety of other presentations. While online events have started to become increasingly popular in the past few years, the majority of these are still done in physical locations, and can also include the likes of conferences and concerts.
Here’s the deal:
As a rule of thumb, event promotion can be done anywhere where you may be able to find a crowd of people. This means that you shouldn’t have to wait for other people to put on the events for you to attend and promote your business. Instead, you can create an event specifically for your business based in a shopping mall or another area that have a large amount of foot traffic. By doing so, you may see reduced costs, as you shouldn’t have to pay organizers for the event, which can make the marketing strategy much more cost-effective. This is especially true should you be using custom made displays, such as banners, flags, and a variety of other products that have been designed to attract attention to your stall.
That’s not all…
With that in mind, there can be a variety of benefits to be seen when it comes to event marketing, the majority of which is focused on increasing your overall sales conversions, as well as your overall brand awareness. However, it should be noted that these are best seen when you’re using high-quality marketing products that attract the attention of passers-by. Once this has been done, you’ll then be able to start selling your products and increasing the overall number of potential customers that your brand is exposed to. Because of that, it’s worth looking at the more prominent benefits to the practice.
Benefits Of Event Promotion That Matter
Target & Engage With Customers To Win Big
The majority of trade shows and other events are targeted to customers who are looking for certain products or services. This means that you can begin targeting potential customers that are already predisposed to purchase your particular products, and then begin engaging with them. This engagement can reap a variety of rewards, with one of the most notable being that it gives customers to the chance to interact with your products, which should result in a certain number of sales during the event itself.
Why does this matter?
It also means that you’ll be able to add a certain amount of personality to your business among your potential customer base, which is something that you may not see with many other forms of marketing. As a result, it can attract significantly more interest among an audience.
Lead Generation: The Right Way
This engagement with potential customers also means that you’ll be able to develop a considerable amount of leads that you can then act upon in the days and weeks following the event. Depending on the product or service that you’re offering, these leads may not come in straight away; however, it should be noted that this event marketing can provide the vital first step in your sales process. It should also be noted that you’ll need to ensure that your customer service skills are high-quality, as you’ll need to make sure that you provide a positive customer experience for the leads to begin developing. Once this is taken care of, you should be able to see an increased number of sales, both during the event and immediately afterward.
Customer Feedback: Learn To Do Better
All business owners will want their sales to be as high as possible, although many may not realize why they’re not as significant as we would wish. This may be because we don’t know what our potential customers think about our products. While online surveys may provide a glimpse into this, they often don’t allow customers to elaborate further on their opinions, which can often dampen our overall sales. However, this is something that trade shows and other events will be able to help your company with, primarily thanks to the engagement that you will see with your potential customers.
This will allow them to use your products for a certain amount of time while you highlight what they do and don’t like about them. They’ll also have the chance to ask any questions that they might have about the products and offer you the opportunity to elaborate on specific features. This can often be something that informs the rest of your marketing and sales strategy while improving certain areas of your product, which can often prove to be crucial to growing your company.
Business Opportunities: Never Know What Could Happen
Connecting with customers isn’t the only benefit that your business can see when you go to a trade show or other event. Given the fact that these events are geared toward your specific industry, you’ll be able to meet and talk with others in your sectors, such as suppliers and others, which can provide quite a significant number of benefits. One of the most notable of these is generating ideas of how you can streamline your business or product in a variety of ways.
Should individual businesses have more experience in the area than you do, then you’ll be able to look for advice on different challenges and issues that you might be facing. This will also allow you to avoid any potential mistakes in the future, many of which may end up being costly and time-consuming, which is why you should want to avoid them. Because of that, you should take the time to speak with other companies that are promoting themselves at the event.
Benefits Of Custom Flags
With the various benefits of event marketing, many businesses will want to take advantage of the opportunity, although they may not know how to do so. One of the most effective ways of doing so is through the use of displays, with one of the more common of these being custom printed corporate flags. This is primarily because they can offer a higher degree of visibility for your company when you’re promoting it at your event. The displays can provide quite a large number of benefits, primarily when used in conjunction with a variety of other methods of marketing your business at the event. While certain benefits may be obvious, there are a few that many people may find surprising.
Lightweight & Portable
The majority of marketing techniques target a specific group of individuals, such as with a newspaper or television ad, which means that you’ll only be able to see the benefits of the strategies once before you’ll need to pay for the marketing strategy again. However, this isn’t the case when it comes to custom printed banners and flags, as you’ll be able to reuse them on a variety of occasions. This benefit is further enhanced by the fact that the banners are incredibly lightweight, which makes them portable and easy to transport.
In the majority of cases, a manufacturer will also provide carrying bags to help you transport them from event to event. Because of that, you’ll be able to maximize the number of people who will see your ad, which makes them quite a long-term marketing solution. Though many of the banners and flags may come with poles and other structural parts, these can often be foldable and easy to transport while also making them much sturdier than you might think.
Affordable Custom Flags and Banners
Custom printed corporate flags and banners can be much more affordable than you think, though much of this can be driven by the manufacturer and even the overall design and style of the banners and flags themselves. Compared to many other forms of advertising, the products can often be relatively inexpensive. This is further enhanced by how long they can last, which means that you’ll be getting much more value for your money.
The only marketing strategy that seems to be more affordable than banners and flags appears to be social media marketing, although this form of advertising may need much more time and knowledge to master and see the benefits from. As a result, custom printed flags can often add the most value for money than any other advertising strategy.
Because of that, the costs that are associated with custom printed flags and banners should be seen as a long-term investment. With the potential revenue that they can help you generate, you may see this investment pay off relatively quickly. Combined with the flexibility and versatility that they can offer, it also means that they’re quite cost-effective, especially when compared to the majority of strategies that offer a once-off exposure to customers.
Easy To Assemble
When many business owners think of event marketing, they make believe that they’ll have to put a significant amount of time and effort into putting everything together. With banners and flags, however, this isn’t the case, as the majority of them will be easy to assemble, with the likes of pop-up flags being put up almost instantaneously. With the types that require more time and effort, there’s significantly less involved than you might think, as they mainly involve placing a few pieces together. The majority of flags feature telescopic parts that click into place relatively quickly and easily; as a result, you’ll simply have to attach the pieces to begin advertising your business.
There’s also the fact that the banners and flags don’t take up much space, especially when compared to many other products that can be used to gain interest in your brand. This is especially true when compared to the likes of billboards. In the majority of cases, flags are only two and a half foot wide, which means that they can be placed almost anywhere while still be an effective way of gathering interest in your products or services.
Flags and banners are designed to create the maximum amount of advertising space without taking up much room. This provides a significant amount of readability and visibility while fitting into tight spaces. With that in mind, if you have a limited amount of space for your displays, then they can make for an effective addition to your stalls.
Versatile & Durable Custom Flags
Feather flags and banners have been shown to withstand a variety of weather conditions while still being visible. This is further enhanced by the fact that the majority of them shouldn’t become knotted when there’s a considerable amount of wind, which provides an effective way to increase your brand awareness outdoors without having to worry about the weather. However, it should be noted that the banners and flags shouldn’t be able to put up with extreme weather events, with both of them being able to withstand moderate wind levels.
This also means that they can be versatile with where they’re placed, with this versatility also being extended to the designs and promotions that you’ll be able to use with them. Many marketing experts have also noted that they can be used to welcome customers to your store, highlight an upcoming event, or even wish customers a happy holiday. In many cases, if you can dream it, then you’ll be able to place it on either the banners or flags. This is something that you may not be able to get with other advertising strategies, especially not with the one investment.
Durability is also an area that both of the products have been effective with, although much of this can depend on the material that the flags or banners are made of. However, the more common materials that they’re made from have been shown to withstand a considerable amount of wear and tear. This is especially true when it comes to the flags, as they typically come with high-quality stands that can tolerate much of the damage that’s usually associated with transporting them to and from events while also putting up with any bumps that they may put up with at an event.
That being said, it should be noted that you should still be relatively careful with them, as too much wear and tear can cause a variety of different marks, including tearing and the bending of the support stands.
The majority of manufacturers have designers on staff that will be able to work with you and your business to ensure that your corporate flags and banners are to a standard that you’re pleased with. This means that you’ll be able to get high-quality designs at a relatively affordable price, with the process being relatively quick. This isn’t the only benefit when it comes to working with a reputable company, as the designers that they have on staff will know the limitations that may come with the style of banner or flag that may affect the design.
On top of this, they’ll be able to ensure that readability and visibility are as high as possible despite the relatively small amount of space that they come with. By doing so, you’ll be able to ensure that you see the best possible results when you begin using them. Given that they’re custom made, you’ll be able to have a considerable amount of input in the design. Because of this, you’ll be able to make sure that the design of the banners and flags are within your branding guidelines and fit to your expectations.
While the designer will be able to do much of this work for you, you should have a general idea of what you’re looking for in terms of the overall design. Because of that, you should have a few different colors and designs in mind, as well as the overall messaging and wording of the banners and flags. While this may not always be implemented in the design, because of space restrictions, the company that you’re working with will be able to make recommendations based on what you’re looking for and work with you to ensure that everything is to a high-quality.
The above are some of the more common advantages associated with custom printed flags and banners. It should also be noted that not having the displays can provide a considerable number of disadvantages at the majority of events. This is primarily because the majority of competitors will be using them, as well as a variety of other displays while at the event. As a result, should you not have any displays at the trade show or conference, then you may be losing out on quite a considerable amount of potential traffic.
With that in mind, you should look at having a few different types of displays when you’re attending an event. The potential benefits will best be seen should you have the displays designed similarly, which often means that it can be best to have them designed at the same time and by the same company. This will not only guarantee that they’re of consistent design, but that they’ll each be of the same quality. This consistency can make quite a considerable difference when it comes to gaining interest from potential customers and seeing the advantages of event marketing.
Printed Corporate Banner Options
There are a few different types of printed custom flags available, with many of these being differentiated by the overall shape and fabric that you’re looking for, although the overall design is also a significant factor, with the majority of these being provided by Strike Visuals. The first of these are retractable banners, which are almost exactly what they sound like, and can be quite easy to put together and take apart, which has made them one of the more popular choices when it comes to event marketing. There’s also the fact that these are one of the more affordable options to choose from.
Pop-up banners have also been somewhat popular at trade shows and other events, which is chiefly driven by the fact that they’re quite quick to set up as they pop-up once opened, hence their name. Compared to retractable banners, they’re also much sturdier so you’ll be able to place them outdoors without needing to worry about having them hold up in certain weather conditions. Naturally, you’ll also be able to choose the more obvious hanging/suspended banners, although these can only be used if you have somewhere to hang them, which may not always be the case.
There can also be a variety of different fabrics available to make your corporate banners out of, such as vinyl, mesh, polyester, and much more, with each providing their individual benefits. In the majority of cases, much of this will be driven by how you want your banners to look, which can often make this a somewhat personal decision for your business. Lastly, you’ll need to look at whether you want your design to be printed on one or both sides of the banners. In the majority of cases, double-sided banners are recommended as they provide much more visibility for your business and can be read from almost any direction. However, this comes with the drawback of being slightly more expensive than their one-sided counterpart.
With the benefits that event promotion can have for your business, as well as the advantages of using custom printed banners, there are very few reasons not to use the marketing strategy. While many business owners may be put off by the costs associated with the events, this should instead be looked at as an investment. This is primarily because you should be able to bring in a considerable number of sales and leads during the events themselves while also increasing your overall brand awareness. This revenue can often eclipse the money that you may spend when you first purchase the banners.
Call today to order your custom branded Strike Flags and Strike Banners. (801) 872-4055