Recently updated on July 24th, 2023
Creating a memorable first impression gives you better leverage at trade shows. But can your booth be noticed by the right audience without spending a lot? Yes, with the help of custom table covers. In this post, we’ll share helpful tips and creative methods to make table covers stand out and make a memorable experience for your attendees.
Making the Right Selection For Your Table Cover
Choosing the right table cover for your trade show is vital to attract attendees and potential clients. Here are some key factors to consider when picking the most suitable custom table cover:
Event Theme and Purpose
Start by defining your event’s theme and purpose. Consider the tone, style, and overall feel you want to communicate. Whether it’s a craft beer fest, sports event, industry trade shows, craft shows, or corporate conference, your custom table cover should be aligned with the trade show’s aesthetic and messaging.
Table Shape and Size
Measure the dimensions of your trade show table covers if they fit correctly to the tables used. Round tables require custom tablecloths that fully cover the tabletop and drape elegantly to the floor. For rectangular tables, consider custom table runners or overlays to add visual interest without covering the entire surface. A well-fitted table cover creates a polished and cohesive look for your event.
Material and Fabric
Choose custom table covers made of high-quality materials and fabrics. For indoor events, opt for satin, silk, or polyester blends to make a stunning, elegant, and sophisticated custom stretch table covers. For outdoor and other trade shows though, go for weather-resistant materials such as vinyl or polyester. These events demand custom fitted table covers that can withstand challenges due to different weather conditions.
Color and Design
Choose colors that complement your event’s theme and design. Different colors evoke various emotions, so consider the mood you want to create. Bold colors can make a statement, while neutral tones represent timelessness and versatility. You can opt to use patterns and prints if you want to go for added visual impact.
Easy Maintenance
Events can be prone to spills and stains, so choose custom table covers that are easy to clean and maintain. Go for stain-resistant fabric and machine-washable materials.
Indoor vs. Outdoor Use
When picking your trade show custom table cover, consider the event’s location. Indoor events favor aesthetics, so focus on materials that drape beautifully and enhance the overall design. For outdoor events, prioritize weather-resistant materials that withstand different weather conditions. This type of table cover also dries quickly, minimizing the risk of mold or mildew.
Budget
Consider your budget and explore cost-effective options that meet your quality and design requirements when choosing your cover. Renting table covers may be a budget-friendly solution for a one-time event. On the other hand, purchasing a custom table cover makes for a cost-effective investment if reused for multiple occasions.
Versatility
For table covers for multiple events, pick versatile designs and colors. Neutral colors like white, ivory, or black can adapt to different themes and design styles. Versatile custom table covers offer flexibility and cost-effectiveness for the long term.
Branding and Customization
Customize the show table covers with branding elements like logos, monograms, graphics, or event names when doing corporate trade shows or brand-centric occasions. This adds a personalized touch and reinforces your brand identity, creating a cohesive and professional atmosphere.
Embrace the Wrinkle-Free Lifestyle
Thinking about why you should use custom table covers for your trade show event?
Here are some ways this essential trade show display tool can help:
Instant Professional Vibe
When attendees walk into trade shows, they’re bombarded with booths left and right. A well-dressed table with a cover instantly gives your space that professional edge. It shows that you mean business and it also boosts your credibility.
Branding Magic
Your custom table cover acts as a canvas for your brand. Customize it with your logo, company colors, and a catchy slogan. It reinforces your brand identity and makes it easier for potential customers to remember you even after the event.
Hide and Seek
Let’s be honest – trade shows can get chaotic. Underneath your table cover, you’ve got the perfect hiding spot for all your extra promotional materials, boxes, and personal items. Keep your booth neat without revealing the mess. Your table cover becomes your secret weapon for a clean and organized display.
Conversation Starter
A unique and stylish table cover grabs attention. And attention leads to conversation. It’s a great way to spark up a chat with curious passersby. Compliments on your table cover can quickly become a meaningful exchange about your products or services with other vendors. It’s the ultimate conversation starter while networking like a pro in no time.
Versatility Galore
Table covers come in all shapes, sizes, and materials. You can choose classic fitted table covers, a draped table throw style, or a stretchy spandex one. With a wide range of colors and designs, you can find the perfect match for your brand.
Protection Armor
Trade show tables aren’t always in tip-top condition. Some might have scratches from previous events. Because of your custom table cover, you can now shield your table from further damage.
Easy Setup
Let’s face it – you’ve got a lot on your plate during a trade shows. The last thing you need is a complicated setup process. Table covers are a breeze to set up and take down. Just drape it over your table, smooth it out, and your booth will look on point in just seconds!
Mapping out Logo Location
Placing logos on your table cover requires strategic considerations to ensure maximum visibility and impact. Here are some helpful guidelines on how to position your logo on your table cover:
Choose the Right Size
Ensure your logo is large enough to be easily recognizable, even from a distance. While you don’t want it to overpower the entire table cover, it should be visible enough to catch the eye of passersby. Consider the dimensions of your table cover and find the appropriate sizes for visibility and design aesthetics.
Position on the Front
Place your logo prominently on the front of the table cover, ideally at the center. This placement guarantees that it is the first thing visitors see when approaching your store or booth. The front and center position makes a strong focal point, it instantly conveys your brand identity and leaving a memorable impression.
Keep it Above Eye Level.
Avoid placing your logo too low on the table cover, as it may be obstructed by promotional materials or items on the table. Position it above eye level to remain visible even when the booth is crowded with attendees.
Avoid Clutter
While you may have several logos or branding elements, resist the temptation to overcrowd the table cover. Keep the design clean and uncluttered to maintain a professional and polished appearance. If you have multiple logos, consider using the main or a simplified version of your logo that represents your business or brand effectively.
Use Contrast
Use color contrast to ensure your logo stands out from the background of the table cover. This will make it visually striking and easy to read. For example, if you choose a dark table cover, use a lighter shade or a contrasting color for the logo to make it pop.
Consider Table Orientation
If you have a table cover that wraps around all sides of the table, make sure the logo is oriented correctly from all angles. This is especially important since attendees can approach your booth from various directions.
Test Visibility
Before the trade show, conduct a visibility test by setting up your booth and stepping back to view it from different distances and angles. Make any necessary adjustments so the logo becomes visible from various points in the event space.
Brand Continuity
Stay consistent with your logo placement across all your marketing materials and displays. Whether it’s your table cover, banners, or promotional items. This helps reinforce brand recognition and coherence.
Table Covers that Spark Conversations and Impressions
Invest in High-Quality Fabrics
Go for fabrics that exude elegance and durability. Materials like satin, form-fitting stretch fabric, or high-quality polyester instantly elevate the look and feel of your custom table covers, leaving a memorable impression on your guests.
Play with Layering and Textures
Layering is the key to depth and visual intrigue. Experiment with overlaying different fabrics and textures, such as lace, burlap, or tulle, to create captivating table cover that reflect your event’s style and ambiance.
Focus on Color Psychology
Harness the power of color to evoke emotions and set mood. Research color psychology and select hues that resonate with your event’s purpose. From calming blues to vibrant reds, each color choice conveys a unique message to your guests.
Embrace Minimalism with Monochrome
Less can be more. You can use a single color or shades of the same hue to embrace minimalism with monochrome. This sleek and modern approach adds a touch of elegance while allowing your centerpiece and tableware to shine.
Add Glamour with Metallic Accents
Shimmer and shine with metallic accents! Glimmering gold or silver table covers add a touch of glamor and sophistication to your event. The metallic sheen reflects light beautifully while creating an enchanting ambiance.
Conclusion
With these tips, your table cover will shine at indoor and outdoor events. This leaves a lasting impression on your visitors. Starting from making the appropriate selection to logo placements and ideas that spark attention. You now have a diverse toolkit to elevate your event displays.
Remember, the focus is to create an emotional connection with your audience and showcase your creativity. Make your printed trade show table covers stand out, transforming your trade shows into unforgettable experiences.
Have you decided how your next table cover will shine at your next event? Just connect with us, and we’ll help you plan your next best trade show experience.
