There is intense competition as hundreds of thirsty festival attendees choose which booth to visit next. Why would someone pick your brewery over the one a short distance away? Marketing that is clever, imaginative, and memorable, holds the key to the solution.
Breweries have a great opportunity to showcase their personalities, meet new people, and make a lasting impression at outdoor events. But to truly shine, you’ll need a strategy along with excellent beer. Here are some entertaining and useful brewery marketing tips for outdoor events that will make your brand stand out, attract attention, and keep the lines at your booth.
Brewery Marketing Tips For Outdoor Events: How To Stand Out And Pour More
Breweries have the ideal opportunity to reach new audiences at outdoor events, but it takes more than just serving excellent beer to stand out in a bustling crowd. Making your brand the festival’s main attraction and converting casual drinkers into devoted fans are both possible with the appropriate brewery marketing tips for outdoor events.
Collaborate With Local Food Vendors
Food and beer go hand in hand. Your booth can become a destination by collaborating with a local food vendor to offer suggested pairings. Picture a sign that says, “Try our IPA with Mike’s BBQ sliders!” Support on pairings is highly appreciated by attendees and presents your brand as considerate and customer focused.
Collect Leads Wisely
Attending outdoor events is a great way to expand your clientele, but you’ll need a seamless method of gathering contact details. Try using QR codes that connect straight to your email list or loyalty program in place of a dull sign-up sheet. Encourage sign-ups by providing an incentive, such as a chance to win a free growler through a raffle.
This guarantees that your relationship with festival attendees will endure long after the event is over.
Display Your Products In A Chic Way
Brewery merchandise is ideal for outdoor festivals. However, present it purposefully rather than merely piling it on a table. Make use of racks, mannequins, or even hanging shirts from the side of your tent.
When attendees wear their gear throughout the festival, they become walking advertisements, as well as bringing in additional revenue.
Engage With Interesting Giveaways
Giveaways are a great way to expand your brand, and festival attendees love free stuff. Consider branded sunglasses, stickers, bottle openers, and koozies. The best part? Long after the event is over, attendees will still remember your branding.
Consider useful and entertaining giveaways that complement the theme when coming up with brewery marketing ideas for outdoor gatherings. The longer your brand remains at the forefront of consumers’ minds, the more useful the product.
Keep Sustainability Front And Center
Sustainability is becoming increasingly important to consumers, and outdoor events are the ideal setting for showcasing eco-friendly methods. Share how your brewery minimizes waste, uses compostable cups, or emphasizes your recycling initiatives.
It benefits both branding and the environment. Your values will be noticed and appreciated by festival attendees.
Make Moments Worth Posting On Instagram
Outdoor events provide a wealth of content, and social media is a free marketing tool. Make a photo-worthy area in your booth, such as a hops wall, a neon sign that displays your tagline, or even a funny cutout of your mascot. Urge people to snap photos and post them using your custom hashtag.
The outcome? Free advertising that goes well beyond the actual event. Aside from enjoying your beer, attendees who share photos on social media are promoting your brewery to everyone in their network.
Make The Sampling Process Interactive
While sampling is common, you can stand out by making it interactive. Make it an experience rather than just pouring. Use tokens to let guests vote for their favorite beer or hold a “guess the hops” contest with tiny rewards.
In a sea of similar setups, this interactive approach makes your brewery booth memorable, promotes longer conversations, and increases engagement.
Make Your Booth Eye-Catching
At an outdoor event, your booth serves as your stage, so it must be spectacular. Consider using eye-catching signs, branded tents, and vibrant tablecloths that make it clear who you are. From across the field, attendees should be able to identify your brewery.
Keep in mind that visuals sell if you’ve been looking for practical brewery marketing tips for outdoor events. Curious festivalgoers are more likely to stop by and check out what you’re pouring if your setup looks polished and welcoming.
Make Your Staff Members Brand Ambassadors
Without the right people, no marketing strategy can succeed. Your booth staff should be storytellers as well as servers. Teach your staff to enthusiastically respond to inquiries, highlight your brewing process, and tell the story of your brewery.
Making sure that your staff exude enthusiasm and friendliness is one of the easiest yet most powerful brewery marketing strategies for outdoor events. A kind smile frequently has a greater impact than gaudy signage.
Offer Special Festival Beers
There is nothing more exciting than exclusive. Create a beer that is only available during the festival and is limited in quantity. Make sure your booth signage emphasizes it and gives it a playful name that is related to the event.
People love to try things they can’t get anywhere else, so this ingenious strategy not only draws more visitors but also instills a sense of urgency. Plus, it provides you with a conversation starter when interacting with clients.
Prioritize Storytelling
People want stories, not just beer. Tell about your brewery’s beginnings, the idea behind a seasonal beer, or amusing behind-the-scenes stories. You can make your brand memorable and relatable by using a storytelling board, looping video, or even informal staff conversations.
This is one of the most overlooked brewery marketing strategies for outdoor gatherings: connections are made through stories, and connections lead to devoted patrons.
Use Live Entertainment To Draw Crowds
Including a live feature can be revolutionary if the event permits it. Entertainment generates energy, whether it takes the form of a fun spin-the-wheel competition, a trivia game, or acoustic music. Where there is activity, people naturally congregate, which increases your chances of interacting and helping.
Post-Event Follow-Up
The festival shouldn’t be the end of your marketing. Send a thank-you email, post event photos, or provide a special discount to people who visit your taproom using the leads you’ve gathered. Often disregarded, this follow-up step transforms one-time encounters into enduring partnerships.
Conclusion
Great beer attracts customers, but clever marketing keeps them coming back. Creating memorable experiences that extend beyond the pour is the main goal of these brewery marketing tips for outdoor events.
Every aspect contributes to making your brewery a festival favorite, from captivating booths and social media buzz to special brews and enthusiastic employees. Prepare yourself, use your imagination, and give marketing as much thought as you do your beer. Because when you do, outdoor events will be about creating enduring fans rather than just selling pints.
