The 6 Benefits of Trade Show Tents: Why Your Business Should Invest in One

benefits of trade show tents

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Recently updated on March 4th, 2023

What are the benefits of Trade Show Tents?

On average, trade show tents can attract up to 20% more visitors than regular trade show booths, making them a popular choice for businesses looking to maximize their event exposure.

What is a trade show tent?

Trade show tents are portable structures known as pop-up or canopy tents. These tents are easy to set up in a short amount of time. It creates a professional and cohesive image for your business at an event.

They come in various sizes and styles, making them a versatile and cost-effective solution for businesses of all sizes.

In this article, we will explore the benefits of trade show tents. We’ll also guide you in choosing the right type of trade show tent for your needs.

Here are 6 benefits of trade show tents:

Increased Visibility and Brand Awareness

increased visibility and brand awareness Trade show tents offer improved visibility and brand recognition. They are made to attract attention and draw people to your booth. Customize them with your company logo, colors, and branding for maximum impact.

Trade show tents also serve as a focal point for your booth. This allows you to highlight your products/services and differentiate your business from competitors.

Protection from the Elements

protection from the elements

Outdoor events can be disrupted by bad weather. Still, trade show tents protect exhibitors and attendees from sun, wind, and rain. This ensures your booth stays open and functional, regardless of weather conditions.

This is especially crucial for businesses sensitive to weather, such as food and electronics.

Professional Image

professional image

Having a professional image is crucial to creating a positive impact on potential customers. Trade show tents are visually appealing and can be customized to align with your company’s branding and colors. A professional image enhances customer perception, increasing sales and brand loyalty.



Trade show tents are incredibly convenient to use. They are easy to set up and take down, making them a great option for businesses that need to move quickly between events.

They are also portable and lightweight, meaning they can be easily transported and set up at different locations. This flexibility makes pop-up tents a great option for businesses participating in many events throughout the year.



Compared to other types of exhibits, Pop-up tents or canopy tents are a more cost-effective solution. You can buy or rent them, making them affordable for small to large companies.

Additionally, trade show tents are designed to be durable and long-lasting. This means that you can use it for multiple events over the long term, providing an excellent return on investment.



You can also customize trade show canopies to fit specific requirements and branding. They come in various sizes and styles, making them adaptable and cost-effective for businesses of all sizes. Also, trade show canopies can be customized with your company’s totem, colors, and branding, creating a cohesive and professional image for your business.

Types of Trade Show Tents

The most popular types of trade show tents include:

Blank pop-up tents

blank tents

Blank pop-up tents are a great use of space in both indoor and outdoor events. They provide a dedicated area for you to properly promote your products or services. They also allow you to use all the space available by helping your booth look professional compared to someone without a tent or a lack of promotional products.

There are many benefits to having a blank pop-up tent, the primary one is the ability to create shade and shelter from the weather during outdoor events. This also allows your clients to feel more welcomed to your booth by allowing them a dedicated space to interact with your brand.

Blank pop-up tents are also a great option to help you stay within your budget! Opting out of a printed roof can sometimes save you hundreds of dollars in your overall tent setup.

Customized Pop-up or Canopy tents


Customized Pop-up or Canopy tents are portable for marketing and advertising at trade shows, exhibitions, and other events. They typically feature a collapsible frame and a printed canopy, allowing for quick and easy setup and breakdown.

They are a popular choice for small businesses looking to promote their products or services at events and shows.

Printed Pop-up canopy tents are an eye-catching way to create an attractive trade show booth.

Inflatable tents


These tents are designed to be inflated, making them a great option for businesses that need to move quickly between events.

When choosing a trade show tent, consider the size and type of event you will participate in and your specific needs and budget.

Best Practices for Using Trade Show Tents

When using trade show tents, it’s important to follow some best practices to make the most of their features and capabilities.

First and foremost, you should always ensure that your trade show tent is properly set up and secured before the event begins. This will ensure that it remains stable and secure throughout the event, even in inclement weather.

You should also ensure that your trade show tent is properly ventilated to prevent overheating. Also, ensure that your products and services are visible from all angles.

Designing a visually appealing and effective booth is also important. Ensure your booth is well-lit and your products and services are prominently displayed.

Consider using graphics and signage to draw attention to your booth and make it easy for potential customers to find you.

Lastly, you should make sure to have a plan in place for interacting with potential customers. This could include having a representative available to answer questions and provide information. Providing literature or brochures that customers can take with them can also help.

Case Studies

Many businesses have successfully used trade show tents to achieve their marketing goals.

For example, a technology company used a custom-branded trade show tent to showcase its latest products. They had it displayed at a large industry conference.

The tent was designed to be visually appealing and eye-catching. It features interactive displays that allow attendees to experience the products firsthand.

The result was increased brand awareness and a significant increase in sales.


Trade show tents are great for businesses seeking to increase event visibility and brand awareness. They are easy to set up and take down, provide protection from the elements, and can be customized to fit specific needs and branding. Additionally, they are cost-effective and can be used for multiple events over the long term.

If you’re planning on participating in trade shows, fairs, or other events, consider using customized tents to enhance your experience and increase your ROI. Strike Visuals provide a wide range of customizable pop-up tents and canopy tents.

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About Strike
Strike Visuals is family-owned and operated in Centerville, Utah. Just north of Salt Lake City. Strike was founded to enrich and elevate the lives of the people that work here and the clients we serve. We serve our clients by creating outdoor event marketing and trade show masterpieces.
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