Client: American Cancer Society
Event: Big Dig, Utah
Project: A-Frame Signs, Large Outdoor Event Banner, and Custom Tent Banners
Introduction
The American Cancer Society (ACS) hosts inspiring events nationwide to raise awareness, engage local communities, and fund the fight against cancer. One of the most unique and uplifting of these is the Big Dig event—an outdoor activation that partners with local construction companies to give patients and their families an unforgettable day of fun and empowerment.
At the Utah Big Dig, children and families battling cancer get the rare opportunity to operate real construction equipment in a safe, welcoming environment. It’s a day filled with laughter, excitement, and relief—a break from hospital routines and a chance to just be a kid again.
For this year’s event, Strike Visuals proudly partnered with ACS by donating custom branded event displays that enhanced the attendee experience, improved wayfinding, and strengthened the overall visual impact of the event.
Ready to stand out at your next event? Get started by ordering your custom branded displays today!
The Challenge
The Big Dig spans a large outdoor event space with multiple activity zones, check-in stations, water areas, and medical support tents. To ensure a smooth flow and reinforce ACS’s mission, the event needed professional outdoor event signage and branded displays that could:
- Provide clear wayfinding and directional guidance across the venue.
- Strengthen ACS’s event branding and sponsor recognition.
- Create a cohesive, professional atmosphere that matched the importance and heart of the event.
Our Solution
Strike Visuals designed, produced, and donated a comprehensive set of branded event displays tailored to the Big Dig’s layout and goals. The display package included:
🔹 (6) A-Frame Signs for directional signage and station identification.
🔹 (1) Large Outdoor Event Banner suspended by a crane, serving as a high-impact visual centerpiece welcoming all attendees.
🔹 (3) Custom Tent Banners for key locations such as check-in, medical, and hydration stations.
These custom outdoor displays worked together to simplify navigation, enhance branding consistency, and create a polished look that reflected the professionalism and compassion of ACS.
The Results
The visual transformation was evident throughout the event:
🔹 Improved Attendee Experience: Families easily located important stations and activities, making the event more enjoyable and stress-free.
🔹 Elevated Brand Visibility: Professional, large-scale branded signage and event displays amplified ACS’s mission and increased sponsor exposure.
🔹 Stronger Community Engagement: The unified, professional presentation built trust and goodwill among participants, volunteers, and partners.
The Big Dig became not just an event, but a memorable event marketing success—driven by thoughtful branding and purposeful design.
Ongoing Partnership
Strike Visuals continues to proudly support the American Cancer Society through impactful event marketing displays for community fundraisers, awareness walks, and national campaigns. Our mission is to help organizations like ACS create meaningful experiences with custom outdoor event tents, branded signage, and displays that inspire action and connection.
We ensure their message is seen, their mission is clear, and their impact lasts long after the event ends.
Conclusion
The American Cancer Society Big Dig in Utah is more than just a community gathering—it’s a powerful day of joy, strength, and hope for families facing cancer. By providing branded outdoor event displays, custom signage, and marketing materials, Strike Visuals helped ACS deliver a seamless, well-branded event that celebrated survivors, honored families, and raised awareness for pediatric cancer.
At Strike Visuals, we don’t just create displays—we create opportunities for impact through powerful event marketing solutions that help brands and causes stand out.
Download ACS Big Dig’s Event Case Study Blueprint
